Monday, May 12, 2008

Home Loan Rate - What Are The Variables That Affect The Rate

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The type of loan that you select has a significant impact on the home loan rate. A variable rate loan may start out at a low rate and quickly escalate to a much higher rate. In fact, this is one of the major reasons why homeowners find themselves in trouble when they purchase a home with monthly payments that are at the limit of their personal affordability and then the payments increase because the interest rates increase. A fixed interest rate may cost slightly more than a variable loan to begin with, but you know what the rate will be in two years.

Economy

The economy of the nation has an impact on the home loan rate, particularly if the loan as a variable rate loan. Often the loan rate is tied to the prime interest rate plus a certain number of points. Of course, when the economy is slowing down, loans are somewhat harder to get and the qualifying process may be more stringent. When the economy is booming and loans are easy, more people can qualify to get a mortgage loan because the restrictions are less onerous. People are more willing to take a chance on a larger loan when they feel positive about the state of the economy.

Credit score

When applying for a new loan, the loan broker will almost always check the credit score before deciding what the home loan rate will be. The higher the credit score of the potential borrower, the better deal can be put together with the broker. Conversely, if the credit score is low or if there is little credit history, the loan is likely to cost more or require a higher percentage of the total as a cash down payment. Careful attention to making mortgage payments in full and on time will allow the borrower to create a new a better credit history so that a refinance later will have a better rate.

Loan Term

Theoretically a loan can be for any length of time, and this factor is one that many potential borrowers don't think about. They just assume the best home loan rate will be at a 30 year mortgage term. Even conventional loans can be taken for 15 years, 20 years or 25 years. Shorter term loans cost much less in interest over the term of the loan, so even at a higher monthly payment and the same interest rate, the shorter term loan is a better deal, with significantly less money paid in interest.

Balloon payment

Another common way to structure a mortgage loan that will affect the home loan rate is whether or not there is a balloon payment attached to the payment of the loan. Often a mortgage will be structured to run for two or three years with a very low interest rate at the end of which there is a balloon payment that is the balance of the loan. At the end of the initial period, often the rate will increase, or the monthly payment will jump. Sometimes the entire loan is refinanced at that point.

Learning about the variables that impact loan rate figures is simple when you access the great resource web site found at Home Loan Rate or Home Loan. Check out the tips, links and cautions available here.

Making Pay Per Lead Work in Your Real-Estate or Mortgage Business

Marketing is expensive and in a lot of ways mystical. What works and what doesn't is often this most obvious tweak in an image or value message. This is why aggressive sales professionals that thrive on good conversations and building personal relationships quickly grow frustrated trying to create effective and sustainable marketing programs. Luckily, there are individuals that can reduce that frustration and help efficiently stock that pipeline with new potential relationships. Several capable lead providers generating hundreds of thousands of leads per day and can filter and target these customer inquiries specifically to your products and services. The best news is that generally they only charge you on a pay per lead basis. Meaning you only pay when a customer raises their hand for you to call.

As easy as it sounds, pay per lead marketing requires your understanding and tuning of your sales process for real success.

Creating a Pay Per Lead Sales Process

Your sales process today is more than likely highly focused on prospecting and methodically building relationships as you move folks through the sales funnel. In a lot of regards Internet leads, and pay per lead programs in particular, short circuit that process. Often these leads, or customer inquiries, are more like the coveted in-bound and unsolicited call--they are ready to go. They are at a stage in the sales process that they expect immediate response, frequent follow-up if you miss them, detailed information, and minimal time, hassle, and interaction to get the deal done. This probably means you need to alter your sales processes a bit.

You need a system, a lead management system. Typically, this is best accomplished with lead management software, but can be constructed with a disciplined combination of email and spreadsheet lead tracking. This system need to help you create efficiency in key points of pay per lead success: immediate lead receipt from the point of customer inquiry, real time distribution, enforced contact management, and lead tracking. Without these key ingredients you will be wondering why you can't get promised conversions and ROI out of the leads you buy.

Understanding Pay Per Lead Marketing

A significant part of refining your sales process for pay per lead marketing is understanding how it produces a lead and what you have when you receive that lead.

The majority of pay per lead providers use one of two prevailing techniques: email marketing or paid search (pay per click). Both require scale and efficiency. Generally speaking these marketing methods are based on the theory of large numbers and are made or broken by the slightest nuance.

These techniques produce leads in a similar fashion. The idea is to engage a large number of targeted email addresses or Web traffic with a compelling offer or value for submitting a limited amount of personal contact information and details of your request. The ultimate result of this process is generally a well targeted prospect, but because of the simplicity of the offer and low risk to commit only a small percentage will be immediate buyers. Consequently, the sales process and the system to actively follow-up is notably critical.

Evaluating Lead Providers

Understanding the basic elements of the marketing will help you pick a good partner. The key to success in picking the right lead provider is asking a lot of questions.

  • How long have you been in business?
  • How are the leads I will be buying generated?
  • What industries do you generate leads for? What is your expertise?
  • What is your return policy?
  • What are some of the best practices in working your leads?

In addition, to these basic questions about their leads make sure you do your business research. Validate their business location(s), contact information, and business licenses. Check the better business bureau. Google their company and principles' names. Ask your colleagues and friends in your industry about opinions and perceptions.

Optimizing Your Lead Buying

Once you are ready to begin buying leads optimizing that buy by matching your lead requests (lead filters) to your specific business' products and services is probably one of the biggest hidden secrets of pay per lead buying. Although the information provided by the customer on a 10-20 data point lead is limited it is very robust in targeting your ideal client. Make sure that when you begin buying leads you at a minimum filtering for customers you can truly help--that means matching geography, product attributes, and lead quantity.

As you begin receiving and working leads your investment in lead management will help you continue to optimize your targeting and buying. You will be able to go beyond matching your business and begin matching leads to your specific sales force.

Tracking Leads and Sales

Evolving to that perfect state of getting the perfect leads to the right sales people is completely contingent on great sales lead tracking. The ability to see what happens to each of your purchased leads. What works and what doesn't is critical to process improvement. By tracking your leads and the sales processes that work them you can see opportunities to improve both.

Maximize your lead tracking by defining and consistently tagging your leads with time, date, and action taken. This simple methodology will show you bottlenecks in your sales pipelines and at what point in the funnel customers are falling away. With this data determining marketing or sales as the source of the fall out is a more straight-forward process.

Pay Per Lead Needs a Process

Pay for performance lead generation is an efficient and value-based way of paying for marketing. However, to create consistent and predictable success you need to create a trackable, repeatable process. Make sure you evaluate this marketing approach for your business. Ensure you have a good fit: partner, leads, and sales culture. Then set in place these key processes and watch your success grow.


Thursday, May 8, 2008

Are you a firstime homebuyer?

First Time Homebuyers - Tips To Make a Smart First Purchase

Buying a home for the first time is very exciting!

You get to search for the house of your dreams and envision what it will look like and imagine having all the home features that you have wanted for a long time. And you should get excited! Searching for a place to finally call your own is a wonderful thing! But there are certain considerations that first-time homebuyers need to keep in mind as they're searching for their dream home.

While it's important to know what you want in your home, it's important to remember that you're probably not going to find a home with every single little thing that you have dreamed of and is in perfect condition. Be willing to overlook the small things, because nothing will be perfect.

Think about what you are looking for a home and what features are very important to you. Prioritize your list and decide on what you could live without.

Before even looking, you should get a copy of your credit report and make sure that there are no mistakes on it. If there are, get them corrected as soon as possible. Also review your finances and decide if you have enough to make a down payment and cover closing costs.

Another important thing to do before you even start looking is to talk to a mortgage company and get prequalified for a loan. This will be extremely useful when you do find a home that you love and want to make a firm commitment to the seller.

It's important to have a good support system, especially if you're using people who have bought homes before. Make sure to keep it to one or two people though. Anymore than that and you will become easily confused and not know who to believe.

Another important consideration is when you could move into your new home. Consider when your lease runs out and how easy it would be to find another rental. Also find out if your landlord would allow you to sublet your rental if you were to move into a house sooner than expected.

Think about what you need now by thinking about what you will need in the future. If you are only looking for a small home to get yourself started, you will have very different needs than if you are looking for something that you want to stay in for the next five to ten years. This could also affect your mortgage.

Make sure that you have enough money left at the end of the purchase to put money into your new home. Even if it doesn't need repairs immediately, it will at some point and you want to make sure you have the funds to cover it.

Protect yourself by getting a home inspection and if possible, a warranty for your first year in the home from the seller.

Don't go it alone, especially for the first time. Find a good Realtor who will work in the buyer's best interest. These Realtors can often have their commission drawn from the seller's commission payment.

Many first-time homeowners make the same mistakes so it's important to avoid them. Make sure you understand all your options for a mortgage so you can get the deal that will suit you most. Act decisively and increase your chances of getting the home you want. Make your offer as attractive as you can to the seller. Consider resale when you are looking at houses to buy.

For additional home buying tips, visit http://www.findhoustonhome.com/houston-homes.html

Paige Martin specializes in Houston Condos and is a member of the prestigious Martha Turner Properties' Circle of Excellence, an award given to honor the company's top producers. Paige is a member of the Houston Association of Realtors, Texas Association of Realtors, and the National Association of Realtors. Her website features over 500 pages of Houston real estate information and details on over 40,000 properties and all Houston Townhomes for sale as well, as free tips on how to quickly sell Houston homes. Paige Martin, Realtor, Martha Turner Properties.

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